An Overview of Marketing

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April 1, 2021 - December 31, 2022

Language: English

Short Description: This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.

Instructor Description: This course has a “Mentor Expert” helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.