John and Rod Graves
A designated U.S. National Landmark, Luray Caverns has been drawing tourists from near and far for more than 130 years.
John Graves is the President and CEO, and his brother Rod is the Senior Vice President of Luray Caverns Corporation. They are the fourth generation of the Graves family to own and operate the Caverns. Under their leadership, the Caverns has added a Car and Carriage Museum, the Luray Valley Museum, a garden maze, and a ropes course.
It cannot be emphasized enough how important Luray Caverns has been to the economy of Page County. With 225 employees, the Caverns welcomes over 500,000 tourists each year, from more than 60 counties. Luray Caverns has also been a generous community partner to many deserving organizations and initiatives in Page County.
John and Rod Graves recognize that the future of Page County will depend on a skilled workforce and more educational opportunities for residents. In 1993, Luray Caverns established a scholarship at LFCC, which remains active and continues to support students from Page County.
In 2013, the LFCC Foundation initiated an annual fundraiser called “Evening with the Stars.” The proceeds support the Luray-Page County Center. Luray Caverns has generously supported the event each year. The Graves brothers hosted the 2015 event at the beautiful Burner Barn at the Caverns. They will do so again in 2016, as LFCC celebrates the 10th anniversary of LFCC in Luray.
Under the guidance of John and Rod Graves, Luray Caverns has been a leader in both business and philanthropy. The LFCC Foundation honored them in April with a 2016 Chancellor’s Award for Leadership in Philanthropy to recognize their generosity.